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Writing for the Web:

We are now living in the information age. Business and the internet is based on information; it's development, management, processing and exchange. The effects of technology on business communications are changing our world.

On the internet it is essential to communicate quickly and concisely; the temptation is strong for your website visitors to move on. Your business message must be short, clear and present a call to action.

Writing for the web is an art. Here are the three main web writing rules as stated by usability web guru Jakob Neilsen:

• Be succinct: write no more than 50 percent of the text you would have used to cover the same material in a print publication
• Write for scannability: don't require users to read long continuous blocks of text.
• Use hyperlinks to split up long information into multiple pages.

Hiring good web editors is essential for a successful website. Good content requires a staff that's knowledgeable in web content strategy, and we'll help you develop your site into an easy-to-read and informative experience that will keep your visitors and customers coming back.

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